Privacy Policy

Last updated: March 2026

Prime Reset Ltd. (“we”, “our”, “us”) is committed to protecting your privacy and handling your personal information transparently and lawfully.
This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website or complete any of our forms.

1. Who We Are

Prime Reset Ltd. is a UK-based health and lifestyle coaching company founded by Vladan Machacek and Daria Kurdiumova.
We provide individual and group health coaching, nutrition and lifestyle programmes, and related wellbeing services.

Contact details:
📧 info@primereset.co.uk
🌍 www.primereset.co.uk
📍 Shrewsbury, United Kingdom

Prime Reset Ltd. acts as the Data Controller for all personal information collected through our website, Google Forms, IONOS forms, and Notion.

2. What Data We Collect

We collect only information relevant to your interaction with us, which may include:

Contact information: name, email address, phone number
Demographic details: age, gender, location (if provided)
Health and lifestyle information: details you share in questionnaires, forms, or during consultations about your wellbeing, nutrition, habits, or medical history
Payment details: if you make a purchase or booking (processed securely by third-party providers)
Technical data: limited analytics information such as IP address or browser type (via cookies or analytics tools, if enabled)

3. How We Collect Your Data

We collect data through:

Online forms (Google Forms, IONOS forms, Notion pages)
Newsletter subscription forms on our website
Direct email or messaging correspondence
Coaching questionnaires and assessments
Payment or booking systems (where applicable)
Each form clearly indicates which information is required and why.

4. Purpose and Legal Basis for Processing

We process your data for the following purposes:

To provide health coaching and related services. Legal basis: Performance of a contract.
To assess your health, lifestyle, and goals before starting coaching. Legal basis: Explicit consent.
To communicate with you about sessions, updates, or inquiries. Legal basis: Legitimate interest.
To manage payments and business administration. Legal basis: Legal obligation & legitimate interest.
To send relevant service updates or newsletters. Legal basis: Consent (you may withdraw anytime)

When we collect health or lifestyle information, we always ask for your explicit consent as required for “special category data”. Health-related information shared in questionnaires or coaching assessments is processed only with your explicit consent and solely for the purpose of providing personalised health and lifestyle coaching services.

5. How We Store and Protect Your Data

We take appropriate technical and organisational measures to protect your personal data and ensure it is handled securely.

Your information may be stored and processed using trusted third-party service providers that support the operation of our business. These providers act as data processors and only process personal data on our behalf and in accordance with applicable data protection laws.

The services we currently use include:

• IONOS – website hosting and domain infrastructure
• Google Workspace – business email and document management
• Notion – internal organisation and secure business administration
• Brevo – email marketing and newsletter management
• Stripe – secure payment processing for digital products and services

When you subscribe to our newsletter, download resources, or otherwise provide your contact details, your information (such as your name and email address) may be securely stored and processed by Brevo in order to deliver emails, manage subscriptions, and analyse engagement with our communications. You can withdraw your consent and unsubscribe from marketing communications at any time by clicking the unsubscribe link included in every email or by contacting us directly.

If you purchase a product or service through our website, payments are processed securely by Stripe. Prime Reset Ltd does not store or have access to full payment card details. Stripe processes payment data as an independent payment processor and handles card information in accordance with PCI-DSS security standards and applicable data protection regulations.

These service providers may process data on servers located within the United Kingdom, the European Economic Area (EEA), or other jurisdictions that provide appropriate data protection safeguards.

We ensure that all third-party providers we use maintain strong security standards and comply with relevant privacy regulations.

We take data security seriously and apply appropriate technical and organisational safeguards.

Digital data is stored securely on password-protected and encrypted devices.
We use the above-listed GDPR-compliant cloud platforms, which maintain high privacy and security standards.
Access is restricted to authorised personnel of Prime Reset Ltd.
Any paper notes (if used) are kept in locked facilities.

We do not sell, rent, or share your data with third parties except:

when legally required (e.g. by court order), or
with your explicit consent (e.g. referral to another professional).

6. Data Retention

We retain personal and health data for as long as necessary to deliver our services and comply with professional, accounting, or legal obligations.
Typically, data is stored for up to 7 years after your last interaction with Prime Reset Ltd., unless you request deletion earlier and no legal requirement prevents it.

7. Your Rights

Under the UK GDPR, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate or incomplete data
Request deletion (“right to be forgotten”)
Withdraw consent at any time
Request data portability (transfer of your data to you or another provider)
Object to certain processing activities
Lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk

To exercise these rights, please email info@primereset.co.uk.

8. Cookies and Website Analytics

Our website may use cookies or analytics tools (such as Google Analytics) to enhance your browsing experience.
You can disable cookies in your browser settings at any time.
If tracking pixels (e.g. Meta Pixel) are used for advertising, they are anonymised and comply with UK GDPR requirements.

9. Confidentiality

All information shared through coaching forms, consultations, or sessions is treated as strictly confidential.
We will never share your personal or health information with anyone without your explicit consent, except where required by law or where there is a serious risk of harm to yourself or others.

10. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal obligations.
The latest version will always be available at www.primereset.co.uk/privacy-policy, showing the most recent revision date.

11. Contact

If you have questions or concerns about this Privacy Policy or how we handle your data, please contact:

Prime Reset Ltd.
📧 info@primereset.co.uk
📍 Shrewsbury, United Kingdom